8 steps. Every video. Every time.
The guided workflow builder turns chaotic creative requests into a repeatable video factory. Each step auto-saves, enforces platform constraints, and tracks completion.
Format & Layout
Select target platforms (TikTok, Reels, Shorts, Facebook, LinkedIn, YouTube), aspect ratio (9:16, 16:9, 1:1, 4:5), resolution (720p, 1080p, 4K), and layout style — talking head, split screen, picture-in-picture, product showcase, or text-over-video.
Platform-specific constraints are enforced automatically. Choose one primary platform and the adaptive rules engine adjusts resolution, duration, and safe zones for all targets.
Concept & Script
Write or paste your script, then break it into scenes with speakers and duration hints. Live word count and estimated duration keep you on track.
Each scene can have a dedicated speaker, text cues, and timing hints. The system estimates total video duration based on speech rate and scene count.
Avatar Selection
Choose from a global library of AI presenters, your brand's custom library, or generate a brand-new avatar with gender, ethnicity, clothing, and accessory specs.
Custom avatar generation uses AI image generation (5 credits). Avatars persist in your brand library for reuse across campaigns.
Voice & Delivery
Configure voice source, language, accent, and delivery style. Choose from conversational, energetic, calm, authoritative, or whispery tones.
Per-speaker voice settings with pacing control (0.5x-2x), emphasis words, pause markers, and a pronunciation guide for brand-specific terms.
Background & Environment
AI-generated backgrounds with custom prompts, 8 preset environments (office, studio, outdoor, lifestyle, industrial, minimal), solid colors, or gradients.
Mood adjustment slider (warm, cool, dramatic, natural) applies color grading to the background. AI backgrounds cost 3 credits each.
Product Placement
Upload product photos and choose from 5 display styles — avatar holds, hero shot, side-by-side, background placement, or full-screen takeover.
Add price/offer text overlays. Products from your brand's product library can be selected directly without re-uploading.
Scene & Style
Per-scene camera control, color grading (8 presets), transition types (7 options), opening hooks (6 styles), and avatar/product positioning.
5 motion presets control the overall energy level. Camera movements, shot types, and transitions can be customized per scene for precise creative control.
Music & Sound
AI-generated or uploaded background music with independent volume mixing for music (0-100) and speech (0-100).
Music is generated to match the video's mood and duration. Upload your own tracks for brand-specific audio identity.